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Chapter 5

Churn and Burn by Design

Why Those Kegs and Hammocks Are Not Accidental

Software engineering has a 23-25% annual turnover rate — the highest of any industry in America. The average engineer stays 16 months. This chapter reveals why that churn isn't a bug in the system. It's a feature. Those craft brews and gourmet lunches? They're not perks. They're strategy.

Big Tech perks aren't generosity.
They're strategy.

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