You're Sitting on a Revenue Stream You Don't See!

Ready to Unlock Your Embedded Finance Opportunity?

The platforms that act fast don't just unlock new revenue—they improve retention and win more deals. The ones that delay? They watch competitors capture the value they should be getting.

Get Your Free Embedded Finance Readiness Playbook

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Does this sound familiar?

❌ Your Competitor Moved First

Your competitor just announced embedded payments and is capturing value you're missing. Your board keeps asking "why aren't we monetizing payments?" and you have no answer.

You know there's money on the table, but you have no idea if your infrastructure can handle it—or if you'll end up in compliance hell trying to figure it out.

Every BaaS platform claims they're "the easiest to integrate." But you need the truth: which one actually fits your use case? And what will it cost to unwind if you choose wrong?

❌ No Idea If You're Ready

❌ Vendor Sales Pitches Everywhere

How we can help you take control

Full Embedded Finance Readiness Assessment

2 Weeks | Strategic Evaluation

Get the truth about whether you're ready to launch embedded finance—and a clear roadmap if you are.

What's Included:

• Complete 8-dimension readiness assessment

• BaaS platform evaluation (Unit, Stripe, Lithic, Marqeta comparison)

• Revenue opportunity modeling ($2M-$10M potential)

• Compliance gap analysis (SOC 2, PCI-DSS roadmap)

• Embedded Finance Readiness Scorecard

• 1-hour Executive Briefing

• Go/No-Go recommendation with 6-9 month timeline

Ideal for: Vertical SaaS or marketplace with $5M-$75M revenue and $1M+ monthly transaction volume, exploring embedded finance launch.

The Technical Readiness Framework™

Implementation Partnership

9-Month Engagement | Launch to Beta

We don't just tell you what to do—we launch it with you. BaaS integration, compliance, and go-to-market strategy.

What's Included:

• Everything in the Readiness Assessment

• Weekly implementation working sessions (28 hours monthly)

• BaaS integration oversight

• Compliance project management (SOC 2, PCI-DSS)

• Product feature prioritization

• Go-to-market strategy

• Beta launch support

• Revenue model optimization

Ideal for: Companies actively building embedded finance features and need expert guidance through the entire launch process.

Fractional Head of Fintech

12-Month Minimum | Full Ownership

Own your entire embedded finance initiative. Lead fintech strategy, team building, compliance, and P&L management.

What's Included:

• Everything in Implementation Partnership

• Lead all fintech initiatives (40 hours monthly)

• Team hiring and management

• Risk and compliance ownership

• Banking relationship management

• Board updates and metrics

• Full P&L ownership for payments business

• Strategic partnerships and vendor management

Ideal for: Companies making embedded finance a primary business line and need dedicated fintech leadership.

Three proven pathways to unlock millions in new revenue—payments, lending, or banking

Who We've Helped

Led by Dr. Shallon Brown

I'm the CTO who tells you if embedded finance will actually make you money—or just create expensive problems.

I've led 27 embedded finance launches from assessment to production, across vertical SaaS, marketplaces, and fintech platforms. Unlike platform vendors who want to sell you their solution, I evaluate Unit, Stripe, Lithic, and Marqeta based on what actually fits your use case—because the wrong choice costs $500K to unwind.

My track record: $4.2M average revenue opportunity identified per engagement, 2-5x revenue growth for clients who launch, and 100% success rate on compliance (SOC 2, PCI-DSS, banking partnerships). I've worked with everyone from Series B SaaS companies to public enterprises, navigating the technical, regulatory, and go-to-market challenges that make or break embedded finance initiatives.

You need someone who's been in the trenches, not just read the white papers. That's what I bring.

2-5x

6-9 Mo

Average Timeline from Assessment to Beta Launch

Typical Revenue Growth from Embedded Finance

Team Leadership

Enterprise Clients

$500k

Cost to Unwind Wrong BaaS Platform Choice

Managed 200+ engineers across multiple organizations

Deep technical expertise + business strategy

100%

Success Rate: Every Launch Met Compliance Requirements